The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 per cent of the market, according to forecasts by eMarketer. The increase in digital ad dollars will come, in part,… Read more »
Posts Categorized: marketing
Feeling litt? Analyzing twitter feeds provides incredibly detailed results
The data available online is staggering. More than 20% of Americans were using Twitter at the time of the study – and each Tweet is timestamped and geocoded, offering precise information on the time and place that particular terms entered conversations. The researcher behind the study, Jack Grieve at the University of Birmingham, UK, analysed more… Read more »
Now Competing To Be The Master Of Your Domain: Squarespace
Description: Squarespace’s newest product offering takes direct aim at domain registrars like GoDaddy. Source: Fast Company Date: April 15, 2016 Squarespace and a handful of companies like Wix and WordPress parent Automattic serve as the 800-pound gorillas of the website hosting and content worlds. Now Squarespace is looking to take on GoDaddy and other web domain… Read more »
Facebook Plans To Put Ads In Messenger
Description: Foursquare just announced a partnership with Delivery.com to enable Foursquare users to order food, alcohol and groceries for delivery right from the Foursquare app. Source: TechCrunch Date: February 18, 2016 A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016. The document, obtained… Read more »
Is Amazon Opening Bookstores or not?
Description: Maybe Amazon isn’t getting ready to open up hundreds of bookstores after all? Source: CNN Money Date: February 4, 2016 Questions for discussion: 1. Why would an online-based platform and service want to open physical locations? 2. Should other companies be worried about Amazon opening physical locations? Why? What can they do to combat the… Read more »
Booking an Uber in India might land you a free Valentine’s Day weekend getaway
Description: Uber India is giving lovebirds a chance take a free, last-minute Valentine’s Day weekend getaway with a first-of-its-kind on-demand service on Friday, Feb. 12. Source: Mashable Date: January 28, 2016 In the past, Uber has offered everything from red roses to skywriting love messages to matchmaking services to its riders across the world on Valentine’s… Read more »
Instagram Testing 3D Touch Ads
Description: Instagram appears to be testing using the IPhone’s newest functionality to make better ads. Source: Fast Company Date: November 6, 2015 Instagram is experimenting with new advertisements that use the iPhone’s 3D Touch functionality. The advertisements, which are believed to be still in the testing and development phase, let customers apply added force to their clicks in order to browse between… Read more »
Budweiser Goal Lab Introduces Smartest Beer Fridge Around
Description: BUD-e Fridge: the greatest, smartest, and coldest beer fridge Source: TechVibes Date: November 5, 2015 Budweiser Goal Lab’s latest hockey innovation, the BUD-e Fridge, makes game time with your buds even better. Read More Questions for discussion: 1. Would the smartphone notifications really be of much use or do you feel like they would just add to… Read more »
Twitter Hopes To Appeal To A Younger Crowd With This New Fast-Paced TV Commercial
Description: This will be the first time Twitter has engaged in a full advertising campaign. Source: TechCrunch Date: October 27, 2015 During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series. As The Verge points out, this commercial was done by the same group… Read more »
McDonald’s, Shazam Collab to Launch ‘Bean Scenes’ at Toronto International Film Festival
Description:McDonald’s is partnering with Shazam to launch a unique initiative at the the Toronto International Film Festival. Source: Tech Vibes Date: Sept 11th, 2015 It’s TIFF’s 40th year and McDonald’s fourth year as the “official coffee” of the event. The quick-service behemoth is using Shazam, the music-identifying app, as part of its promotion. Read More Questions for… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95