Description: Following what customers are doing after they leave a digital store on the web is both effortless and commonplace for companies. Unlike in the physical world, it’s hard to notice when you are followed on the web. As the practice expands, some marketers are beginning to doubt whether tracking is the right thing to… Read more »
Posts Categorized: marketing
How Obama and Romney Are Targeting Americans
Description: The capabilities of the Internet have given American politicians a more targeted reach than ever before. With an estimated spend of 160 million dollars in digital marketing for the 2012 American Elections, both the democrats and republicans are relying on the ability to target and persuade specific individuals online. Source: FastCompany Date: October 23, 2012… Read more »
Cut in E-Book Pricing by Amazon Is Set to Shake Rivals
Description: The government’s decision to pursue major publishers on antitrust charges has put the Internet retailer Amazon in a powerful position: the nation’s largest bookseller may now get to decide how much an e-book will cost, and the book world is quaking over the potential consequences. Source: nytimes .com Date: April 11, 2012 But publishers… Read more »
A Game Explodes and Changes Life Overnight at a Struggling Start-Up
Description: At a cocktail party on the second floor of the expensive Bowery Hotel in Manhattan on Thursday night, as trays of stuffed mushrooms and thinly sliced filet mignon circulated, Charles Forman was marveling at how quickly things can change. Source: NYTimes .com Date: March 25, 2012 Draw Something transformed Omgpop from a little-known, nearly… Read more »
Comics Are Now Selling Laughs by the Download
Description: Stand-up comedians of a certain era knew they had arrived when Johnny Carson invited them to a desk-side seat on “The Tonight Show.” A generation later, the gold standard was getting a solo comedy special on HBO. But in the Internet era, the yardstick for success has been redefined. Source: NYTimes .com Date: March… Read more »
Online Data Helping Campaigns Customize Ads
Description: Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records. Source: nytimes.com Date: Feb 20, 2012 In recent primaries, two kinds of… Read more »
Big Data is watching you
Description: In the past few years, companies have amassed trillions of digital bread crumbs: from credit card transactions, from people’s online wanderings on social media and search sites, from GPS devices embedded within smart phones. Source: theglobeandmail.com Date: Jan 6, 2012 The Christmas season may still be a recent memory, but many marketers are already… Read more »
Once Wary, Apple Warms Up to Business Market
Description: Steven P. Jobs never cared much for selling Apple products to big businesses. A funny thing happened, though, in the last few years. Big companies started buying Apple products — a lot of them — for their employees. Source: NYTimes.com Date: Nov 15, 2011 While corporate technology buyers say Apple does not try to… Read more »
Google Music Store Chases Apple’s ITunes 8 Years Too Late: Tech
Description: Google Inc. is entering the online music market almost a decade too late to pose a threat to Apple Inc., the largest seller of songs on the Web. Source: businessweek.com Date: Nov 16, 2011 The service, scheduled to be unveiled at a Google event in Los Angeles today, will let users store songs online… Read more »
Coke is a winner on Facebook, Twitter
Description: For years, Coca-Cola has told us that so many parts of life “go better” with the iconic soft drink. You can now add social media to the list as well. Source: www.usatoday.com/ Date: Nov 8, 2011 Advertising Age this week named Coke its “Marketer of the Year,” citing it as an example of how… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95