Posts Categorized: market intelligence

Bot Wars: Why Big Tech Companies Want Apps To Talk Back To You

Posted by & filed under Advertisement, app, Artificial intelligence, bots, Business Intelligence, market intelligence, messenger, networking, online business, user habits.

Description: Can a new wave of chatbots from Facebook and Microsoft upend apps as we know them, or is that just wishful thinking? Source: Fast Company Date: April 22, 2016 The rise of conversational “chatbots” begins with a claim you might initially dismiss as preposterous. “Bots are the new apps,” Microsoft CEO Satya Nadella declared during… Read more »

Spotify’s fastest rising star is a 24 year-old Norwegian

Posted by & filed under business models, industry analysis, market intelligence, media, music, spotify, streaming, streaming music.

Description: DJ and producer Kygo reached a billion streams on Spotify faster than any other artist. He’s now selling out arenas across North America, and he hasn’t even released an album. Instead he’s part of the $6 billion EDM industry… a market that’s made up of 20-year-old DJs who embrace the internet. Source: CNN Money Date:… Read more »

The world’s cheapest smartphone is cheaper than expected, launches in India for $4

Posted by & filed under Android, business models, India, market intelligence, smartphones.

Description: Foursquare just announced a partnership with Delivery.com to enable Foursquare users to order food, alcohol and groceries for delivery right from the Foursquare app. Source: Mashable Date: February 17, 2016 A little-known Indian company is launching the cheapest smartphone in the world today. The Freedom 251, manufactured by Ringing Bells, is priced at just Rs… Read more »

BuildDirect Wants To Become The Amazon Of The Home Improvement Industry

Posted by & filed under Amazon, Analytics, business models, Ecommerce, market intelligence.

Description: BuildDirect is an online marketplace for buying home improvement products. Today, the company is opening its platform to third-party sellers with the launch of its Home Marketplace. Source: TechCrunch Date: February 11, 2016 Unsurprisingly, selling heavyweight products like flooring and roofing materials online takes a very different approach to logistics than selling books. As BuildDirect’s… Read more »

Drive Motors Lets You Actually Buy A Car Online.

Posted by & filed under Business Intelligence, business models, Ecommerce, market intelligence.

Description: No one wants to go to a car dealership. We’re in the era where everything can be done online, so it’s crazy you can’t buy a new car straight from the web. Source: TechCrunch Date: February 11, 2016 Drive Motors does exactly what you imagine should already happen. It’s a plugin for car dealer websites…. Read more »

KitKat’s “Christmas Break”

Posted by & filed under Advertisement, branding, market intelligence.

Description: KitKat’s new Christmas ad stands out by doing absolutely nothing. Source: Mashable Date: December 4, 2015 KitKat hires an English guy to soothe you into looking at a blank screen for the holidays. Read More. Questions for discussion: 1. Why do you think that KitKat decided to go in such a different direction for their advertising… Read more »

Instagram Testing 3D Touch Ads

Posted by & filed under Advertisement, app, Ecommerce, Instagram, market intelligence, marketing, online advertising, Social Media.

Description: Instagram appears to be testing using the IPhone’s newest functionality to make better ads. Source: Fast Company Date: November 6, 2015   Instagram is experimenting with new advertisements that use the iPhone’s 3D Touch functionality. The advertisements, which are believed to be still in the testing and development phase, let customers apply added force to their clicks in order to browse between… Read more »

Budweiser Goal Lab Introduces Smartest Beer Fridge Around

Posted by & filed under Advertisement, app, Hardware, market intelligence, marketing, smartphones.

Description: BUD-e Fridge: the greatest, smartest, and coldest beer fridge Source: TechVibes Date: November 5, 2015 Budweiser Goal Lab’s latest hockey innovation, the BUD-e Fridge, makes game time with your buds even better. Read More Questions for discussion: 1. Would the smartphone notifications really be of much use or do you feel like they would just add to… Read more »