Bad Language and Leather: Rogers-Vice Partnership Targets Millennials

Posted by & filed under business models, industry analysis, market intelligence, media, newspapers on-line, telecomunications, television, wireless networks.

Description: A marriage between Vice Media and Rogers Communications has begun with the goal being to attract more millennial customers. Source: Globe and Mail Date: October 30, 2014   When Rogers Communications Inc. revealed plans to enter into a $100-million Canadian joint venture with Vice Media, it invited reporters to a stylish event space in a downtown… Read more »

Blogger Makes $333,000 Online in One Day

Posted by & filed under blogging, branding, business models, Entrepreneurship, freemium, newspapers on-line, online advertising, social impacts.

Description: An influential blogger has rallied his loyal fans and made $333,000 from home in about a day. No, you likely can’t replicate this model anytime soon. Source: Mashable Date: January 3rd, 2013 It may sound like the first line of a particularly fiendish piece of spam. But a blogger has now in fact brought in… Read more »

What A Newspaper Should Be

Posted by & filed under EXAM ARTICLE, newspapers on-line, Uncategorized.

Description: The newspaper industry is being decimated. Source: Forbes.com.com Date: Oct 28, 2011 watch video at this link http://video.forbes.com/fvn/future-tech/morgan-guenther-what-a-newspaper-should-be Questions for discussion: Why is the newspaper being decimated? 2.  Where do you see the future going for this industry and how should one position their company to gain a competitive advantage?