Even if you’re over 30, you can’t ignore Snapchat anymore. (Sorry.) The app company with more than 150 million mostly young daily users is now the biggest IPO star since Alibaba hit the public markets in 2014. Source: Bloomberg Press Date: April 2nd, 2017 Link: https://www.bloomberg.com/gadfly/articles/2016-10-07/snapchat-ipo-5-charts-explaining-why-it-s-worth-25-billion Discussion 1) Why is the “younger than 24” demographic so important? After all,… Read more »
Posts Categorized: Snapchat
Hey Millennials, Your Mom Is About to Follow You on Snapchat
Posted by Lisa Pazzano & filed under Analytics, millennials, Snapchat, Social Media, user habits.
Description: Though Snapchat has mostly been known as a disappearing message app teens love, the show isn’t for them. Gary Vaynerchuk, an early investor in the service, has been watching it for a while, and his bet is that Snapchat is finally aging up. Source: Wired Date: January 14, 2016 It’s part of a mounting body… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95
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