Description: Uber India is giving lovebirds a chance take a free, last-minute Valentine’s Day weekend getaway with a first-of-its-kind on-demand service on Friday, Feb. 12.

Source: Mashable

Date: January 28, 2016

In the past, Uber has offered everything from red roses to skywriting love messages to matchmaking services to its riders across the world on Valentine’s Day. Yet as far as promotional stunts go, a free holiday probably takes the cake.

“This is definitely a breakthrough concept in the online travel segment,” Vijay Kesavan, CEO of Musafir.com said. “We are looking forward to more such experiential campaigns with Uber to offer holidays with a twist.”

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Questions for discussion:

1. Do you already use Uber?

2. Would a prize or content such as this, create more incentive to increase app-use frequency?