Description:McDonald’s is partnering with Shazam to launch a unique initiative at the the Toronto International Film Festival. Source: Tech Vibes Date: Sept 11th, 2015 It’s TIFF’s 40th year and McDonald’s fourth year as the “official coffee” of the event. The quick-service behemoth is using Shazam, the music-identifying app, as part of its promotion. Read More Questions for… Read more »