Description: Foursquare just announced some major changes: $45 million in funding and a new CEO. Source: CNN Money Date: January 14, 2016 Questions for discussion: 1. Do you use Foursquare? 2. If you do not use Foursquare, what sort of incentives or features could persuade you to try the platform?
Posts Categorized: branding
KitKat’s “Christmas Break”
Description: KitKat’s new Christmas ad stands out by doing absolutely nothing. Source: Mashable Date: December 4, 2015 KitKat hires an English guy to soothe you into looking at a blank screen for the holidays. Read More. Questions for discussion: 1. Why do you think that KitKat decided to go in such a different direction for their advertising… Read more »
Instagram’s Next Feature? Teleportation
Description: Instagram co-founder Mike Krieger says he would love to team up with Oculus to transport you around the world using Instagram’s photos. Source: CNN Money Date: November 12, 2015 Questions for discussion: 1. Do you think this feature will be a hit with Instagram users? 2. How could you see this feature being implemented within the… Read more »
$650 for a selfie stick?
Description: Drone-maker DJI is taking their 4K camera technology off the drone and onto a selfie-stick they call the Osmo. Source: CNN Money Date: October 16, 2015 CNN Business reporter, Samuel Burke takes a look at the new $650 selfie stick has an advantage over the GoPro with self-stabilization technologies. Questions for discussion: 1. Do you think this camera… Read more »
Karlie Kloss: The Supermodel of Tech
Description: CNN’s Poppy Harlow goes behind the scenes at YouTube Space NY to speak with tech savvy supermodel Karlie Kloss who started her own YouTube channel “Klossy.” Source: CNN Money Date: October 12, 2015 Questions for discussion: 1. How do celebrities benefit from sharing their personal lives on social media? 2. Do you subscribe to any channels… Read more »
Tesla’s Model X is the New King of Crossover SUV’s
Description: Elon Musk unveils Tesla’s new Model X crossover SUV. With falcon wing doors and a Ludicrous mode that shoots the SUV from zero to sixty in just over three seconds, the Model X makes a strong debut. Source: CNN Money Date: October 3rd, 2015 Questions for discussion: 1. If price were not a factor, would… Read more »
You Can Now Watch Netflix on a Virtual Reality Headset
Description:You can now watch Netflix shows like “House of Cards” and “Orange is the New Black” on the Samsung Gear VR — an Oculus virtual reality headset. Source: CNN Money Date: September 24, 2015 Netflix became the first of several streaming media apps to launch on Oculus’ virtual reality app store Thursday. Its shows will still be in… Read more »
Despite Mobile Expansion, Stingray Stills Sees Traditional Television as Growth Market
Description: Although some believe traditional cable television is a dying industry, Stingray Digital Group is willing to bet otherwise. Source: Tech Vibes Date: Sept 18, 2015 Montreal’s Stingray Digital Group, still sees a lot of opportunity in traditional television. The company, best known for its audio music television channels, is increasingly expanding into mobile but it still… Read more »
McDonald’s, Shazam Collab to Launch ‘Bean Scenes’ at Toronto International Film Festival
Description:McDonald’s is partnering with Shazam to launch a unique initiative at the the Toronto International Film Festival. Source: Tech Vibes Date: Sept 11th, 2015 It’s TIFF’s 40th year and McDonald’s fourth year as the “official coffee” of the event. The quick-service behemoth is using Shazam, the music-identifying app, as part of its promotion. Read More Questions for… Read more »
Why Apple Would Want to Take on Netflix
Description:Producing original movies or TV series fits with the company’s business model, analyst says. Source: CBC News Date: Sept 7th, 2015 A never-ending media industry rumour has resurfaced: According to a report in Hollywood trade publication Variety, later confirmed by other news outlets, Apple is exploring options to produce original online programming, the goal being to… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95