Posted by & filed under Advertisement, Analytics, business models, data analytics, FaceBook, marketing.

Description: Foursquare just announced a partnership with to enable Foursquare users to order food, alcohol and groceries for delivery right from the Foursquare app.

Source: TechCrunch

Date: February 18, 2016


A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016.

The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.

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Questions for discussion:

1. Do you believe that this kind of advertisement would fall under the SPAM category, and therefore be prohibited in Canada?

2. Do you believe that this method of advertising is too personal or a good way of reaching users?

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