Description: This will be the first time Twitter has engaged in a full advertising campaign.
Date: October 27, 2015
During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series. As The Verge points out, this commercial was done by the same group that did Apple’s 1984 campaign. Read More
Questions for discussion:
1. Why do you think Twitter has failed to attract younger users?
2. If you were in charge of marketing at twitter, what type of campaigns would you implement that you think would be effective with the younger generation?