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The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 per cent of the market, according to forecasts by eMarketer.

The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 per cent of the market, according to forecasts by eMarketer.

The increase in digital ad dollars will come, in part, from sharp declines in key print ad formats including directories such as the Yellow Pages, whose ad spending will fall by 19 per cent, and the print versions of newspapers and magazines where ad spending is expected to decrease by about 18 per cent, eMarketer said. Ad spending on TV will decline 2.2 per cent this year, to about $71 billion, eMarketer said.

Source: Washington Post

Date: February 22nd, 2019

Link: https://www.thestar.com/business/technology/2019/02/20/digital-advertising-to-surpass-print-tv-for-the-first-time-report-says.html

Discussion

1) Want to be in marketing?  What are you doing to prepare yourself to understand digital platforms?

2) Will digital marketing ever totally dominate print and TV advertising?

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