Posts Tagged: Ch. 9 – Customer Relationship Management

Could an Apple-Tesla iCar be next?

Posted by & filed under Apple, branding, business models, industry analysis, market intelligence.

Description: It may not be too far in the future…a collaboration between the electric car company Tesla and Apple. Source: Globe&Mail Date: February 18, 2014  As Apple’s sales of tablets and phones starts to decrease this year, they start to look at other possible business ventures in otherwise unheard of collaborative industries. Watch Video Questions for discussion: 1…. Read more »

Telus Withdraws CWTA to Put ‘Customers First’

Posted by & filed under business models, Digital Policy, smartphones, telecomunications.

Description: As one of the “Big Three” ditches the Canadian Wireless Telecommunications Association, Telus claims they are attempting to put the customer first. Source: TechVibes Date: February 28, 2014 Telus has withdrawn from the Canadian Wireless Telecommunications Association. The Vancouver-based telecommunication company’s decision to pull out from the industry’s main lobby group is a surprise move; all of Canada’s… Read more »

Intel’s Holiday Pop-Up Store Sounds Like The Opposite Of Christmas

Posted by & filed under Advertisement, branding, business models, Internet, marketing, microsoft, online advertising, Software, technology.

Description:  Intel will open a series of pop-up shops around New York City this holiday season, starting with one in the city’s Nolita neighbourhood. Source: Fast Company Date: November 14, 2013  Intel is opening a series of pop-up shops around New York in an attempt to woo holiday shoppers. But without a gift-worthy, flagship product, what’s the draw? Anyone who has… Read more »

HootSuite Partners with Foursquare to Create Online Venue Management Solution for Businesses

Posted by & filed under Analytics, app, Business Intelligence, business models, foursquare, M-commerce, marketing, national culture, online advertising, Twitter.

Description: With the new partnership between Hootsuite and Foursquare, the two apps are hoping to utilize each other’s platforms to further grow their companies and engage customers in real-time conversations.   Date: November 21, 2013   HootSuite is partnering with Foursquare to create a venue management solution for businesses. The app integration aims to combine the power… Read more »

Why Canada Is a Testing Ground for Apps

Posted by & filed under app, business models, Gaming, industry analysis, market intelligence, national culture.

Description: Start-up companies have found a perfect testing ground for their new apps in Canada. With the large (but not too large) size of the country, friendly and honest people and a tech savvy marketplace, Canada is the perfect country to launch new ideas. Source: Mashable Date: November 22, 2013 Developers worldwide are using Canada as… Read more »