Posted by & filed under Apple, branding, business models, industry analysis, market intelligence.

Description: It may not be too far in the future…a collaboration between the electric car company Tesla and Apple.

Source: Globe&Mail

Date: February 18, 2014

wileypic

 As Apple’s sales of tablets and phones starts to decrease this year, they start to look at other possible business ventures in otherwise unheard of collaborative industries. Watch Video

Questions for discussion:

1. What advantages would Tesla Motors gain from a collaboration with Apple, and vice-versus?

2. Does the idea of an iCar sound appealing to you, and would you be interested in purchasing one?

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