Posted by & filed under Analytics, app, Business Intelligence, business models, foursquare, M-commerce, marketing, national culture, online advertising, Twitter.

Description: With the new partnership between Hootsuite and Foursquare, the two apps are hoping to utilize each other’s platforms to further grow their companies and engage customers in real-time conversations.


Date: November 21, 2013


  HootSuite is partnering with Foursquare to create a venue management solution for businesses. The app integration aims to combine the power of customer insights from Foursquare’s social check-in platform with HootSuite’s online engagement capabilities to allow companies to take further control of their business listings on Foursquare. Read Rest of Story.

Questions for discussion:

1. Who do you think will benefit more from this new partnership? Hootsuite or Foursquare?

2. Would you “check-in” at locations on Foursquare, simply for a discount?

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