Posted by & filed under blogging, branding, business models, Entrepreneurship, freemium, newspapers on-line, online advertising, social impacts.

Description: An influential blogger has rallied his loyal fans and made $333,000 from home in about a day. No, you likely can’t replicate this model anytime soon.

Source: Mashable

Date: January 3rd, 2013


It may sound like the first line of a particularly fiendish piece of spam. But a blogger has now in fact brought in a third of a million dollars in roughly 24 hours — all while working from home, presumably at some point in his PJs.

Of course, it helps that the blogger in question was Andrew Sullivan, commentator extraordinaire. It also helps that he’s spent the last decade or so brewing his blog, the Daily Dish, into a potent mixture of serious moral analysis, must-read aggregation, and palate-cleansing videos (the “mental health break”). So no, this isn’t necessarily something you could replicate at home.  Read Rest of Story

Questions for discussion:

1. Why do you think Andrew Sullivan received donations for more than the price of his service?

2. What does this freemium model suggest about traditional online ads?

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