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Description: A marriage between Vice Media and Rogers Communications has begun with the goal being to attract more millennial customers.

Source: Globe and Mail

Date: October 30, 2014



When Rogers Communications Inc. revealed plans to enter into a $100-million Canadian joint venture with Vice Media, it invited reporters to a stylish event space in a downtown Toronto brick and beam building instead of summoning them to its cluster of midtown office towers. Read the full story.

Questions for discussion:

1. What tactics do you think these two companies can use to attract the 18-34 year old age bracket?

2. Would you be interested in watching a Vice TV station?

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