Description: In the past few years, companies have amassed trillions of digital bread crumbs: from credit card transactions, from people’s online wanderings on social media and search sites, from GPS devices embedded within smart phones.
Date: Jan 6, 2012
The Christmas season may still be a recent memory, but many marketers are already casting a hopeful eye upon 2012 as the year they finally turn into mercantile versions of Santa Claus: omniscient beings who know everything about their customers, and not just whether they’ve been bad or good. (And yes, the marketers believe they’re doing it for goodness’ sake.) Read rest of story
Questions for discussion:
- What are the privacy concerns raised by this story?
- Is this large collection of data a positive or negative development for the consumer?