Description: At a cocktail party on the second floor of the expensive Bowery Hotel in Manhattan on Thursday night, as trays of stuffed mushrooms and thinly sliced filet mignon circulated, Charles Forman was marveling at how quickly things can change.
Source: NYTimes .com
Draw Something transformed Omgpop from a little-known, nearly broke start-up into a must-have for an industry giant. The Zynga deal shows how companies are moving at Internet speed to stay on top of online trends, generating quick reversals of fortune.
“They bought a property that went from 0 to 60 in four seconds,” said Lewis Ward, a research analyst at IDC who focuses on the game industry.
Draw Something, a twist on Pictionary, involves making quick sketches that illustrate words and phrases like “swimming pool” and “starfish” for a friend to guess. It has been downloaded more than 35 million times since its release on Feb. 6, and players have generated more than a billion drawings, according to Zynga. Read Rest of Story
Questions for discussion:
1. Why are companies having to move so fast in their marketspaces?
2. Why is “Draw Something” so successful? Is it something that can be copied easily?