Description: Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records.
In recent primaries, two kinds of Republican voters have been seeing two different Mitt Romney video ads pop up on local and national news Web sites. The first, called “It’s Time to Return American Optimism,” showed the candidate on the campaign trail explaining how this was an election “to save the soul of America.” It was aimed at committed party members to encourage a large turnout. The second video ad, geared toward voters who have not yet aligned themselves with a candidate, focused more on Mr. Romney as a family man. Versions of the two ads were seen online in Florida, Iowa, New Hampshire and South Carolina. Read Rest of Story
Questions for discussion:
- Do you feel that the use and success of micro targeting will stop campaigns from macro targeting in the future??
2. Do you feel that this practice of micro targeting is healthy for democracy or just an abuse of sophisticated info systems?