Posted by & filed under Advertisement, branding, market intelligence.

Description: KitKat’s new Christmas ad stands out by doing absolutely nothing.

Source: Mashable

Date: December 4, 2015

KitKat hires an English guy to soothe you into looking at a blank screen for the holidays.

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Questions for discussion:

1. Why do you think that KitKat decided to go in such a different direction for their advertising campaign?

2. Do you believe that this kind of marketing will be successful over “in your face” advertising?

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