Posted by & filed under Apple, branding, business models, Competitive advantage, industry analysis, Netflix, revenue model, social tv, streaming video.

Description:Producing original movies or TV series fits with the company’s business model, analyst says.

Source: CBC News

Date: Sept 7th, 2015

A never-ending media industry rumour has resurfaced: According to a report in Hollywood trade publication Variety, later confirmed by other news outlets, Apple is exploring options to produce original online programming, the goal being to offer a video-streaming service to compete with front-runners like Netflix and Hulu. Read More

Questions for discussion:

1. Do you think Apple could give Netflix a run for their money if they entered into this space?

2. Do you agree that a move like this, does in fact fit well with the company’s business model?

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