Description: For years, Coca-Cola has told us that so many parts of life “go better” with the iconic soft drink. You can now add social media to the list as well. Source: www.usatoday.com/ Date: Nov 8, 2011 Advertising Age this week named Coke its “Marketer of the Year,” citing it as an example of how… Read more »
Posts By: Jim Clark
7 Poor Excuses for Not Measuring Cloud Computing Costs
Description: How much does cloud computing really cost? Anyone know yet? Last week, I mentioned some estimates which suggest that companies can save up to 30% in IT costs over a three-year period employing cloud resources versus on-premises equipment. Source: www.forbes.com/ Date: Nov. 8, 2011 A relatively small operation with two application servers and two… Read more »
Speech Smack-Down: Siri vs. Android Voice Actions
Description: Apple’s Siri personal assistant app on the iPhone 4S can do even more than Google’s Voice Actions and provides intelligence that Android doesn’t yet match Source: www.businessweek.com/ Date: Oct 18, 2011 Apple (AAPL) reported on Monday, Oct. 17, that it has sold 4 million iPhone 4S handsets in the debut weekend of the new… Read more »
Drugmakers Mine Data for Trial Patients
Description: A Pfizer-led group plans to buy access to hospital records in New York State to help identify and enroll participants in drug studies Source: www.businessweek.com/ Date: Nov 3, 2011 Pharmaceutical companies can easily spend years—and more than $1 billion—bringing a new drug to market, in part because they can’t find enough patients to do the… Read more »
Bit by Bit, Work Exchange Site Aims to Get Jobs Done
Description: Mr. Rosedale, 43, is back with a new business called Coffee and Power, where people buy and sell most any kind of task, like making Halloween costumes or writing sophisticated software. Source: www.nytimes.com/ Date: Nov 6, 2011 To prove his point that a work exchange could function, Mr. Rosedale built the software for his… Read more »
Advertising Companies Fret Over a Digital Talent Gap
Description: When the Ad:tech advertising technology conference hits New York next week, marketers, advertising agencies and recruiters may spend less time listening to the panelists and more time working the floor to find new employees. Source: www.nytimes.com/ Date: Oct 30, 2011 A talent gap is growing between the skills that many new advertising jobs require… Read more »
Transistors — Any Product Is Better than Nothing
Description: Up through the mid-1970s, most consumer electronics products were built with these devices called vacuum tubes. They’re about the size of a child’s fist. Source: www.phoenix.edu Date: Oct 28, 2011 Click to watch the video A TV had about 20 vacuum tubes inside of it. And as a consequence, the TVs of the time… Read more »
Google jumps into Canadian e-book business
Description: Google entered the crowded Canadian e-book market Tuesday, launching an online store that will compete for readers against established giants Amazon and Kobo. Source: Globe and Mail .com Date: Nov 1, 2011 Coady’s book was listed at $28.84 through Google, but was more than $10 cheaper on Kobo’s store. Vanderhaeghe’s book was $14.39 through… Read more »
With an App, Your Next Date Could Be Just Around the Corner
Description: The idea of meeting someone on the fly through a mobile app based solely on proximity may seem, at first, like a risky proposition. Source: New York Times .com Date: Nov 2, 2011 On the apps, which use smartphone location technology, users post a simple profile and then broadcast their availability, or scan a… Read more »
What the Internet in Hiding From You
Description: Randi Kaye talks to Eli Pariser about why he says web personalization could have dangerous consequences Source: CNN .com Date: Nov 1, 2011 Questions for discussion: Is collaborative filtering a positive feature for consumers? explain 2. List 3 positive and 3 negative consequences of information filtering.
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95