Description: Google entered the crowded Canadian e-book market Tuesday, launching an online store that will compete for readers against established giants Amazon and Kobo.
Source: Globe and Mail .com
Date: Nov 1, 2011
Coady’s book was listed at $28.84 through Google, but was more than $10 cheaper on Kobo’s store. Vanderhaeghe’s book was $14.39 through Google, and more than $5 less on Kobo.
Still, Google is counting on the fact that its broad selection and versatility will persuade Canadian customers to give its new service a chance.
“We do offer a massive catalogue of books, so for most people there will be more choice for books, we also support a broader range of reading devices,” Dougal said. “We have every major publisher in Canada and a lot of very small Canadiana publishers. We’re very aggressive about finding every single book that we can find.” Read Rest of Story
Questions for discussion:
- Do you feel that Google has a competitive advantage in this market?
2. What is Google’s competitive strategy and what is the source of that competitive advantage?