Source: New York Times .com
Date: Nov 2, 2011
On the apps, which use smartphone location technology, users post a simple profile and then broadcast their availability, or scan a list of others who have done so.
They can immediately exchange messages and, if there is mutual interest, decide where to meet.
Some of the apps are stand-alone, while others are new features of established dating sites; there are fewer than a dozen so far, including Blendr, OkCupid Locals and HowAboutWe. They tend to be free, making money by selling ads or charging for extra features.
OkCupid Locals is part of OkCupid, a larger dating site, which says a tenth of its 2.5 million active members use the location features in the mobile app. HowAboutWe began a little over a year ago as a Web site where people post suggestions for dates they would like to have. Read the Rest of the Story
Questions for discussion:
- Are these dating service a good idea? Why?
2. What are the revenue models for these dating apps and services?