Description: Steven P. Jobs never cared much for selling Apple products to big businesses. A funny thing happened, though, in the last few years. Big companies started buying Apple products — a lot of them — for their employees.
Date: Nov 15, 2011
While corporate technology buyers say Apple does not try to hide the fact that consumers are still its top priority, they note that the company has gotten easier to work with in recent years, adding features to its devices that make them more palatable to business. It also doesn’t hurt that Apple’s new chief executive, Timothy D. Cook, is known to be far more at ease meeting with the C.I.O.’s Mr. Jobs once so memorably disparaged.
“What they’ve done in the past few years is really started thinking in a deeper way what the enterprise needs,” said Rich Adduci, chief information officer of Boston Scientific, a medical device manufacturer that has distributed about 3,000 iPads to its field sales people, and expects to buy 1,500 more by the end of the year. READ REST OF STORY
Questions for discussion:
- Why did the business segment of the tech market never embrace Apple?
- What has changed in this segment of the market to make business adopt Apple products into the business segment?