Posts Categorized: data analytics

To Become a Grown-up Business, YOUTUBE Needs to Attract Grown-up Viewers

Posted by & filed under branding, business models, data analytics, Ecommerce, media, revenue model, social tv, streaming music, streaming video, user habits, video, YouTube.

Description: Claiming to only “break-even” last year, YouTube must find a way to increase profits. Source: Fast Company Date: February 26, 2015 The online video platform remains unprofitable, despite an audience of billions. Read More Questions for discussion: 1. Do you regularly watch YouTube videos? 2. What do you think YouTube could do to boost adult viewership?

Next Big Thing: TV Airwaves: Moving TV Out, Mobile In

Posted by & filed under Analytics, bandwidth, data analytics, industry analysis, media, national culture, programming, revenue model, social impacts, social tv, streaming video, television, user habits, wireless networks.

Description: The way we watch TV is changing and the FCC is offering cash incentives to broadcast stations to give up their airwaves in order to allow for the switch to mobile. Source: CNET Date: February 20, 2015   Brian Cooley discusses why wireless carriers are chomping at the bit to buy available TV broadcast spectrum in… Read more »

Pinterest Popular in Canada, Men Slowly Warming up to Platform

Posted by & filed under Analytics, branding, data analytics, digital divide, national culture, Pinterest, Social Media.

Description: Statistics show that men are finally coming around to Pinterest. Source: Tech Vibes Date: December 4, 2014   Pinterest continues to perform well in the Canadian market and men here are warming up to the historically female-oriented social network.The online scrapbooking platform says Canada is its second-biggest market behind only the US. The company also… Read more »

The World’s Most-Loved Brands on Social Media

Posted by & filed under Analytics, data analytics, Data storage, FaceBook, Sentiment Analysis, Social Media, Twitter, user habits.

Description: 10 companies make the top 10 most-loved brands on social media, according to Hootsuite. Source: TechVibes Date: November 20, 2014     Hootsuite has launched The Love List, a regularly self-updating list of the world’s most-loved brands on social media. The Vancouver-based, billion-dollar social media company uses an algorithm that combines sentiment and mentions to determine whose… Read more »

Facebook Conducted Another Secret Experiment On Users

Posted by & filed under Analytics, Business Intelligence, data analytics, election, ethics, FaceBook, politics, social impacts, Social Media.

Description: Once again, Facebook is up to their old tricks again organizing social experiments on it’s users, unbeknownst to anyone. Source: Huffington Post Date: November 3, 2014   Facebook quietly tweaked the news feeds of 1.9 million users before the 2012 election so they would see more “hard news” shared by friends. That change may have boosted voter turnout… Read more »

Is 2014 the Year We Hit the Technology Tipping Point?

Posted by & filed under Analytics, Business Intelligence, business models, Careers, data analytics, e-payment, Ecommerce, smartphones.

Description: The stats are in and showing that e-commerce is moving towards smartphone and tablet users. Source: Work Intelligent.ly Date: March 10, 2014   Earlier this year, Yahoo’s Marissa Mayer said more users would access its content on mobile devices and tablets than on personal computers. That’s the type of trigger that has her and many pundits… Read more »

NYC Turns Footsteps Into Data

Posted by & filed under Analytics, data analytics, data mining.

Description: NYC is gathering all their resources including paying residents to install cameras in their windows in order to track pedestrian traffic. Source: CNN Money Date: October 10, 2014     New York City is using existing surveillance cameras to count pedestrians. The data could help the city with a variety of urban problems, from trash collection… Read more »

Comedy Club Uses Facial Recognition to Charge by the Laugh

Posted by & filed under Biometrics, business models, data analytics, revenue model, Sentiment Analysis.

Description: Introducing a comedy club in Barcelona where you are only charged by what you laugh at. Source: The Verge Date: October 10, 2014   A comedy club in Barcelona is charging patrons per laugh. This is real, according to the BBC. The Teatreneu club, in partnership with ad agency The Cyranos McCann, has installed tablets on the back of each… Read more »

What Happens When A Company Bans Email And Starts Mining Data About Its Employees?

Posted by & filed under data analytics, data mining.

Description: Klick Health waged a war on email and discovered it was sitting on a goldmine of data about its employees. Here’s how it’s making the most of that information. Source: Fast Company Date: March 13, 2014 Klick’s evolution into a data-driven company was born out of our desire to be more efficient–and a deep hatred for email. It… Read more »

Porn, Big Data, and What We Search For When No One’s Looking

Posted by & filed under data analytics, data mining, national culture, pornography, Sentiment Analysis, user habits.

Description: Porngram is a new data tool that mines the depths of human sexuality–in charts. Source: Fast Company Date: January 31, 2014 Ah, porn. The reason incognito mode was invented. A new paper offers an instructive look into the fascinating perusing habits of warm-blooded Internet users, and compiles all that revealing data into useful charts. (Hat tip to The… Read more »