Description: Klick Health waged a war on email and discovered it was sitting on a goldmine of data about its employees. Here’s how it’s making the most of that information.

Source: Fast Company

Date: March 13, 2014

Klick’s evolution into a data-driven company was born out of our desire to be more efficient–and a deep hatred for email. It began with a small decision that was made over 15 years ago, when Klick had just a few employees and everyone was sitting within an arm’s length of each other. Leerom Segal, Aaron Goldstein, and their cofounder, Peter Cordy, had been friends for over 20 years. They trusted each other and could practically complete each other’s sentences. Read more.

Questions for discussion:

1. How would you use this new found data to increase productivity at Klick Health?

2. Can you think of a better replacement for email for internal communications at Klick Health?