Description: Facebook announced that they will be purchasing Atlas Advertiser Suite, a back-end scaling and measurement to help advertisers “close the loop” and understand how their spend earns them money.
Source: TechCrunch
Date: February 28th, 2013
After weeks of speculation and leaks, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. The Seattle-based Atlas team will stay put, but Facebook plans to invest in back-end scaling and better measurement to help advertisers “close the loop” and understand how their spend earns them money. Read Rest of Story.
Questions for discussion:
1. Do you think this is a wise purchase for Facebook?
2. How well do you think Atlas will integrate with Facebook?
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