Posts Tagged: Analytics

Google Opens Universal Analytics Beta To All

Posted by & filed under Analytics, Google.

Description: Google has just released their newest version of Google Analytics called Universal Analytics. This new software bridges the gap between online and offline behavior tracking. Source: TechCrunch Date: March 22nd, 2013 Last October, Google announced the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability… Read more »

Facebook Confirms It Will Acquire Atlas Advertiser Suite

Posted by & filed under FaceBook.

Description: Facebook announced that they will be purchasing Atlas Advertiser Suite, a back-end scaling and measurement to help advertisers “close the loop” and understand how their spend earns them money. Source: TechCrunch Date: February 28th, 2013 After weeks of speculation and leaks, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. The Seattle-based Atlas team will stay… Read more »