Description: Amazon, which got its start selling books online, announced this year that, for the first time, its digital books had outsold paper books. This trend of going digital does not hold true for all books.
Source: www.nytimes com
Date: Nov 23, 2011
Textbooks are gaining, though, as publishers take advantage of the popularity of tablets like the Kindle and iPad, expanding their catalogues and offering products like rental digital books that expire after a semester or two.
The potential for digital growth is leading publishers to experiment with products that stretch the boundaries of traditional textbooks, slowly turning away from static text and images toward a multimedia, intuitive approach, publishers say. READ REST OF STORY
Questions for discussion:
- Why have textbooks been so successful in digital market?
2. What are the long tem consequences for textbooks entering the digital realm? Who are the winners and who are the losers in this trend?