Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend has raised a round of growth funding to expand its horizons. Hootsuite, the Vacouver-based social media management company that counts some 16 million businesses as customers, said today that it has raised $50 million in growth capital — specifically through a credit financing agreement — from CIBC Innovation Banking.

Source: Tech Crunch

Date: March 27th, 2018

Link: https://techcrunch.com/2018/03/15/hootsuite-raises-50m-more-for-its-social-media-management-platform-passes-16m-customers/

Discussion

1) Hootsuite “customers use a dashboard to both monitor a variety of social media platforms to track how their companies are being discussed, and also to send out messages to the world”   How useful would this be to most companies?

2) What sort of employee and what sorts of skills would they have to be the person who uses Hootsuite for a company?