Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment.  MediaMath Inc., a New York-based seller of software for automated online ad buying, is introducing a new service to ensure that ads only run alongside hand-picked, “high quality” content. The “curated market” offering comes amid concern over some big brand ads appearing against racist, violent and offensive YouTube videos.

Source: Bloomberg

Date: April 25th, 2017

Link: https://www.thestar.com/business/tech_news/2017/04/13/youtube-ad-controversy-was-a-gift-for-google-rivals.html

Discussion

1) What exactly is “curated” content?

2) How sustainable is a “curated market” offering?