Description: Though Snapchat has mostly been known as a disappearing message app teens love, the show isn’t for them. Gary Vaynerchuk, an early investor in the service, has been watching it for a while, and his bet is that Snapchat is finally aging up.
Date: January 14, 2016
It’s part of a mounting body of evidence suggesting Snapchat is on the verge of its “mom moment,” the point at which a social media platform tips from niche network to mainstream sensation and becomes the type of thing your mother will start using.
Questions for discussion:
1. Would you stop using Snapchat if your elders also started using the app?
2. Can you name any other apps/communities that experienced a “mom moment”?