Description: Tumblr CEO David Karp tells Christine Romans why Tumblr’s advertising strategy is starting to pay off and what it’s like to work with Marissa Mayer.
Source: CNN Money
Date: October 24, 2014
28 yr-old David Karp explains the success brands are having using Tumblr as a platform for advertising and that they typically wouldn’t have the space to create these campaigns otherwise. Watch the Video.
Questions for discussion:
1. Does David Karp strike you as a role model that you might strive to become in the future?
2. Do you hope to become a CEO one day or, if not, what are your future aspirations?