Description: 20th Century Fox has recently shown some innovation in attempts to boost their online movie sales. Going forward, new movies released by Fox will be offered online in “Digital HD” 3 weeks ahead of In-store DVDs. This shift in priorities may just inject some life into a floundering industry.

Source: TechCrunch

Date: September 18th, 2012

Don’t call it electronic sell-through. Call it “Digital HD.”

20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn’t that different than what you might have bought before, there are a few key differences in Fox’s approach when dealing with a hip young audience and peddling its wares online. Read Rest of Story

Questions for discussion:

1. Why is it cheaper to sell Digital HD online?

2. How does this push affect distribution?