Description: Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Source:… Read more »
Posts Tagged: online advertising
Advertising Companies Fret Over a Digital Talent Gap
Description: When the Ad:tech advertising technology conference hits New York next week, marketers, advertising agencies and recruiters may spend less time listening to the panelists and more time working the floor to find new employees. Source: www.nytimes.com/ Date: Oct 30, 2011 A talent gap is growing between the skills that many new advertising jobs require… Read more »
Times’s Online Pay Model Was Years in the Making
Description: At issue was the biggest strategic leap in a generation for the 159-year-old New York Times: would readers be willing to pay to read its journalism online? Source: Nytimes.com Date: March 21, 2011 IThe Times announced its new subscription plan last week to widespread debate. Many readers and bloggers said they were happy to be… Read more »
F.T.C. Backs Plan to Honor Privacy of Online Users
Description: Signaling a sea change in the debate over Internet privacy, the government’s top consumer protection agency on Wednesday advocated a plan that would let consumers choose whether they want their Internet browsing and buying habits monitored. Source: NYTimes.com Date: Dec 1, 2010 Saying that online companies have failed to protect the privacy of Internet… Read more »