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Canada’s largest telecommunications group is getting mixed reviews for its plan to follow the lead of companies like Google and Facebook in collecting massive amounts of information about the activities and preferences of its customers.

Bell Canada began asking its customers in December for permission to track everything they do with their home and mobile phones, internet, television, apps or any other services they get through Bell or its affiliates.

In return, Bell says it will provide advertising and promotions that are more “tailored” to their needs and preferences.

Source: CBC News

Date: January 10th, 2019

Link: https://www.cbc.ca/news/business/bell-customer-data-1.4969066

Discussion

1) Why would you allow Bell (or not) to “track everything” just to allow for more tailored advertising?

2) What sorts of people do you think will sign up for this, why, and what does it mean?

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