Posted by & filed under Ethical Issues, FaceBook, IT and Politics.

A Facebook executive disclosed that the company wasn’t yet sure how to enact CEO Mark Zuckerberg’s latest major directive: shifting the company’s metrics so that so-called meaningful interactions are valued over cheap likes and clicks.

A Facebook executive disclosed that the company wasn’t yet sure how to put in place Zuckerberg’s latest major directive: shifting the company’s metrics so that “meaningful interactions” are valued over likes and clicks, a response to the misinformation and reports about the harms of social media that drew attention last year.

Source: Washington Post

Date: March 1st, 2018

Link: https://www.washingtonpost.com/news/the-switch/wp/2018/02/21/mark-zuckerberg-says-he-wants-to-fix-facebook-his-employees-keep-getting-in-the-way/?utm_term=.c9441ce850fe

Discussion

1) “Facebook vice president, Rob Goldman, who runs the company’s massively lucrative ad business, seemed more defensive about Facebook’s role. “I have seen all of the Russian ads and I can say very definitively that swaying the election was *NOT* the main goal,” he tweeted, adding that the majority of Russian ads ran after the election. “We shared that fact,” he wrote, “but very few outlets have covered it because it doesn’t align with the main media narrative of Trump and the election.””  How do you actually get to the truth in situations like these?

2) Why do you think Russia used Facebook to place ads?

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