Posted by & filed under Augmented Reality, IT Trends.

Wiley Blog

Imagine finding yourself on a futuristic stage with rock legends Queen as they blast out their greatest hit, Bohemian Rhapsody. A neon-rendered Freddie Mercury struts around you.  Well, now that fantasy experience can be a reality – albeit a virtual one.  Last year Queen collaborated with Google Play and Enosis VR to create a 360-degree virtual reality (VR) take on the groundbreaking video for the band’s 1975 hit.

Source: BBC Technology News

Date: February 2nd, 2017

Link: http://www.bbc.com/news/business-38795190

Discussion

1) “So-called “immersive” technologies are transforming what used to be a marketing tool into a new revenue stream for an industry whose business model was decimated by digital 20 years ago.”   Do you think this is indeed a new revenue stream for the music industry?

2) “You’re more present and so things are more heightened,” says Mr Southard. “It can be emotionally intense. You can feel as if you’re right inside the story.”   In what other ways might this technology be used?

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