Description: Once again, Facebook has changed its algorithms. This change will allow users to see more friends’ posts and less company/pages posts.

Source: Forbes

Date: April 23, 2015

Facebook product manager Max Eulenstein and user experience researcher Lauren Scissors announced that the News Feed has been updated to show you content that matters to you the most. Eulenstein and Scissors said that the News Feed will give you a balanced mix of updates from friends and public figures, publishers, businesses and community organizations. However, the balance will be different for everyone depending on what people are interested in learning every day. Read More

Questions for discussion:

1. What do you think this algorithm change means for companies and their Facebook presence?

2. Do you follow many companies on Facebook? What drives you to follow a specific company/brand on Facebook?