Posted by & filed under app, branding, business models, Collaborative filtering, Google, Hardware, revenue model.

Description: The View-Master is back with a digital twist thanks to a partnership with Google.

Source: Tech Crunch

Date: February 13, 2015
mattel-view-master

Mattel’s venerable View-Master, the stereoscopic photo viewer so familiar to kids, is now using Google Cardboard Virtual Reality technology to bring life to those old 3D images. The View-Master of yesteryear was a beautiful thing. By slipping in micro-reels from movies, far-off destinations, or from your very own life, users were able to see anything they wanted. The company says it has sold more than 1.5 billion reels for the View-Master over the years, and over 100 million View-Masters in total. Read More

Questions for discussion:

1. Do you remember the original View-Master form your childhood? Did you own one?

2. Do you think this updated, digital View-Master will catch on with today’s youth? Why or why not?

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