Posted by & filed under Advertisement, app, branding, business models, marketing, online advertising, revenue model, Social Media.

Description: Canadians have discovered that Instagram is now showing ads to their users based on the true Instagram experience.

Source: TechVibes

Date: November 13, 2014




Instagram has added advertising to Canada, which is great news for advertisers but not-so-great news for Canadian users of the platform. Initial advertisers include Air Canada, Target Canada, and Sport Chek, but you can bet you’ll be seeing dozens more very quickly due to the popularity of Instagram.¬†Read the full story.

Questions for discussion:

1. Are you an Instagram user? Have you noticed the ads appearing in the app?

2. How does the addition of the ads make you feel and does it deter you from wanting to use the app?

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