Description: GuestDriven, a Montreal based start-up, hopes to bring back real-time customer-employee interaction throughout the hotel industry.

Source: TechCrunch

Date: February 18, 2014

 These days, many hotel interactions with their guests happen through third-party platforms: The Travelocities, Yelps, and Foursquares of the world get the feedback that hotels need and depend on, and this generally happens in a public forum. One-to-one interaction and the direct relationship between hotel and guest has fallen somewhat by the wayside in a web-based, connected world. Montreal-based GuestDriven wants to help put the guest relationship back in the hands of the hotel, and today announced a $3 million Series A to help its platform accomplish that.  Read Rest of Story

Questions for discussion:

1. When visiting hotels, do you notice the lack of personal attention from the staff?

2. When booking a hotel, do you tend to book through third party applications or through the hotel itself?