Description: Canadian company John St. has created a viral video about viral videos. The video outlines their fake company “buyral” which supposedly incorporates a system of employed “clickers” who are hired to simply give your video views, and in turn, make your video go viral.

Source: TechVibes 

Date: November 6th, 2013

Toronto-based agency John St. is creating buzz around its brand with a new viral video about… well, creating viral videos. The Canadian agency, which does advertising, digital strategy, social media, and more, launched a fake service called Buyral. Watch Video

Questions for discussion:

1. Does this video seem realistic to you at all and/or do you think a company like this could exist in the future?

2. What type of ethical backlash might the company receive if this was a real business model?