Description: The way we watch TV has changed. Today, viewers sit on the couch with the TV remote in one hand and their mobile device in the other. This new socially connected audience is bringing about a major change in programming.

Source: Mashable

Date: March 13th, 2013

The 17th season of ABC‘s quest-for-love reality TV show “The Bachelor” wrapped on Monday night, and just like with every season, fans took to social media sites such as Facebook and Twitter to discuss in real-time what unfolded on screen. Read Rest of Story.

Questions for discussion:

1. What has the reaction been to The Bachelor’s social integration?

2. What is the process for ABC to get a tweet on air?