Posted by & filed under Apple, exam2012A, industry analysis.

Description: As the sales of personal computers slow — whether because of a weak world economy or the popularity of the iPad — PC makers have been looking for the next big thing to jolt buyers and increase profit margins.

Source: nytimes .com

Date: Jan 15, 2012

Helping to drive Apple’s growth is its MacBook Air, a laptop computer that measures less than an inch thick and weighs under three pounds. In late 2010, Apple reduced the base price of the Air to $1,000, down from its original $1,800 price tag.

So what did the PC makers introduce last week here at the International Consumer Electronics Show? Ultrabooks, thin laptop computers built with a new Intel low-power chip and solid-state storage that replaces the bulkier mechanical hard drive.  Read Rest of Story

Questions for discussion:

  1. How are Ultrabooks aiming to outdo the MacBook Air?
  2. What do you think is the price point at whch Untrabooks will be able to compete with MacBook Air?  Why?

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