How Obama and Romney Are Targeting Americans

Posted by & filed under election, marketing, Obama, Romney, Social Media.

Description: The capabilities of the Internet have given American politicians a more targeted reach than ever before. With an estimated spend of 160 million dollars in digital marketing for the 2012 American Elections, both the democrats and republicans are relying on the ability to target and persuade specific individuals online. Source: FastCompany  Date: October 23, 2012… Read more »

In Nonstop Whirlwind of Campaigns, Twitter Is a Critical Too

Posted by & filed under exam2012A, politics, Twitter.

Description: When Newt Gingrich said in a recent debate that he was a man of “grandiose” ideas, Mitt Romney’s campaign pounced. It sent mocking Twitter messages with a hashtag, “#grandiosenewt”, encouraging voters to add their own examples of occasions when they felt Mr. Gingrich had been “grandiose.” Source: nytimes .com Date: Jan 28, 2012 With… Read more »