Microsoft Reportedly Wants to Replace the Cookie

Posted by & filed under Analytics, data analytics, ethics, microsoft, Privacy, Security, Software, user habits.

Description: Microsoft is working on a tracking technology that would extend to mobile devices and gaming consoles, says AdAge. But will the cookie crumble away without a fight? One tech jounalist gives his opinion. Source: CNET Date: October 10, 2013   Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand… Read more »

Marketer Advising Coke and Microsoft Questions Ethics of Widespread Web Tracking

Posted by & filed under data analytics, Digital Policy, Ecommerce, ethics, marketing, Privacy, Security, user habits.

Description: Following what customers are doing after they leave a digital store on the web is both effortless and commonplace for companies. Unlike in the physical world, it’s hard to notice when you are followed on the web. As the practice expands, some marketers are beginning to doubt whether tracking is the right thing to… Read more »

Why California Is Banning Social Media from the Hiring Process

Posted by & filed under Digital Policy, ethics, FaceBook, Human Resources, social impacts, Social Media.

Description: California is attempting to pass a law that would completely remove social media from the hiring process. This includes denying employers the right to ask candidates for their social media logins and removing social media as a source of determining whether or not a person is “unfit or competent” to fill a position. Source:… Read more »

Drugmakers Mine Data for Trial Patients

Posted by & filed under Business Intelligence, business models, data mining, healthcare.

Description: A Pfizer-led group plans to buy access to hospital records in New York State to help identify and enroll participants in drug studies Source: www.businessweek.com/ Date: Nov 3, 2011 Pharmaceutical companies can easily spend years—and more than $1 billion—bringing a new drug to market, in part because they can’t find enough patients to do the… Read more »