Description: Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Source:… Read more »
Posts Categorized: revenue model
Don’t Overuse your Phone’s Data Plan
Description: Cell phone users risk slow service if they overuse their data plans. CNN’s Christine Romans reports. Source: cnn.com Date: Feb 14, 2012 Questions for discussion: Is this a fair policy that the data providers are implementing on big users of data? Why or Why not?
iPhone 4S devours data twice as fast as previous model
Description: Apple’s new iPhone 4S consumes on average twice as much data as the previous iPhone model and even more than iPad tablets due to increasing use of online services like the virtual personal assistant Siri, an industry study showed. Source: theglobeandmail.com Date: Jan 6, 2012 When Apple rolled out the iPhone 4S in October,… Read more »
Codecademy says it can turn anyone into a Web programmer
Description: It’s a tough economy out there, but there’s at least one skill in high demand: programming. Industry veterans insist that almost anyone can master the basics of software coding. Source: cnn.com Date: Nov 28, 2011 “Coding is going to be the literacy of the 21st Century, and we think we have the easiest way… Read more »
No Cards, No Cash. Just a Phone.
Description: Plenty of companies would love to get their hands on our wallets. But Google wants to go one step further: it wants to be our wallets. Source: NYT.com. Date: Sept 21, 2011 Its new phone software, called Google Wallet, is intended to replace the credit cards in our actual wallets. It does sound pretty… Read more »
Ticketmaster’s CEO Dishes on New Interactive Seat Maps
Description: We’re one of the few ecommerce companies that gets to connect with each of ourcustomers in person. They tell us where they will be at a given date and time, down to the exact seat location. So enhancing the event with geosocial is a cool part of the evolution of the experience and part… Read more »
A Clever End Run Around the Movie-Streaming Gremlins
Description: Streaming Video Without the Wait –Zediva’s secret is so outrageous, you may think it’s an early April Fool’s prank. But it’s no joke. Source: Nytimes.com Date: March 21, 2011 Above all, fellow cinephiles, we can’t have both $1 movies (like those you rent at Redbox kiosks) and instant access to the newest releases. You… Read more »
Superior apps sought for Windows Phone 7
Description: When it comes to supplying the coolest smartphones on the planet, Microsoft has long been an also-ran. So last fall, the software giant fired up a fresh strategy to close the gap on Apple‘s iPhones, Research In Motion‘s BlackBerrys and Google‘s Android models. Source: USAtoday.com Date: March 14, 2011 Microsoft’s goal is for Windows… Read more »
Data Mining: How Companies Now Know Everything About You
Description: There is now an enormous multibillion-dollar industry based on the collection and sale of this personal and behavioral data. Source: Time.com Date: March 10, 2011 Google’s Ads Preferences believes I’m a guy interested in politics, Asian food, perfume, celebrity gossip, animated movies and crime but who doesn’t care about “books & literature” or “people &… Read more »
Credit Card Transactions for Everyone
Description: New smartphone applications let almost anyone take payments electronically Source: Cnn.com Date: March 1, 2011 Questions for discussion: What are the implications for small business as a result of the increase of mobile payments? What industries and application can you predeict will beneifit from this technology?
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95