For those who’ve been paying attention, Facebook’s growth appears to be slowing. It’s not clear why, but one theory is that we’re reaching a saturation point, particularly in North America. Basically, everyone has already signed up for an account. Facebook is literally running out of new people to bring aboard.

This is a problem (for Facebook, to be clear) for a number of reasons. Most notably, North American users are Facebook’s most valuable. Facebook makes more dollars from each user in Canada and the U.S. than it does anywhere else in the world. If you accept the theory that Facebook is running out of new users — a once-reliable source of new revenue — then it has to find a way to squeeze more out of those it already has.

Source: CBC News

Date: November 9th, 2018

Link: https://www.cbc.ca/news/technology/facebook-dating-1.4898427

Discussion

1) Why does this strategic choice by Facebook make sense?

2) Does it make more sense to have an app dedicated to a single (important) task, or for this to be folded in to a social network?